Who are Encha?
Li Gong is on a mission to help people enjoy the benefits of pure, clean energy. In 2014 he visited Uji, Japan, where he found the worlds for the highest quality, organic matcha. He immediately left his job in silicon valley to bring this matcha to the world…. 10 years later Encha is a household Match favorite across the US. Selling direct to consumer online, Encha offers the highest quality organic matcha that anyone can find. Customers can purchase or subscribe to Ceremonial and Latte Grade Matcha to fuel their days.
Encha are one of many awesome DTC brands who use Paper Run to market to 'unreachable' customers… like UK-based supplement subscription brand Heights, and healthy juice cleanse brand Presscription.
It's never to latte for lapsed customers
Encha, like many DTC brands, sought to boost their repeat purchase rate but faced challenges reaching churned customers through Klaviyo email flows. Their emails often landed in Spam or Promotions folders, remaining unseen and unopened by a significant portion of their audience. To address this, Encha turned to Paper Run to engage and convert these hard-to-reach customers using creative direct mail solutions.
Encha switched on Paper Run's automated flows to send physical mail immediately when a customer became churned and unreachable. Paper Run's in-house design team helped to create dynamic, personalized mailers tailored to each customer, maximizing conversion rates.
How Matcha?!
Paper Run’s direct mail automation provided Encha with a reliable channel to re-engage customers, achieving an outstanding 9.4% conversion rate. This represented a 6.8x Return On Advertising Spend (ROAS), transforming their retention strategy.
Paper Run's fully-automated direct mail flows are now one of Encha's highest performing marketing channels. In fact, more than 50% of wonback customers are now "regulars" - a term Encha uses for their most loyal customers.
We're delivering mail for Encha every single day, winning back their customers and giving Encha a reliable channel for the customers who they can't reach with email.
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